Private · founding price · Work With Me

Regulated Strategy Advisory

12 weeksOne on oneFounding

Private work when the business question is bigger than one offer.

You’ve got a business that works, and one or two moves that keep not happening. A pricing change you keep softening. A hire you keep taking back. A direction you can see but can’t quite commit to. Advisory is twelve weeks of private work on exactly that, with the strategy and the person running it both in the room.

How it runs

Diagnostic & roadmap

What’s actually happening in the business, not only how it feels, and the few moves worth making now.

Eight private sessions

Strategy, coaching and live building across twelve weeks, with an AI working system tailored to the work.

Between sessions

A short brief after each session, a personalised midweek follow-through, and one bounded material review a week.

Integration pack

The policies, prompts, scripts and systems worth keeping after the engagement.

What we can work on together

We shape the twelve weeks around your priorities. A typical engagement pulls from these:

Focus & getting it done

A way to keep focus and re-prioritise as things change, and to say “no” to the other good ideas. Half the work is choosing the 3–4 things that actually matter now.

Why you’re really doing this

People pay for the “why”, not the “what”. Getting it clear tells us fast whether a business move, project or partnership is actually aligned with you, or not.

Leveraging AI

Where ChatGPT, Claude and Gemini can automate marketing, sales and finance, streamline workflows, cut repetitive work and add real innovation.

Your customer

Define exactly who you’re trying to reach: demographics, aspirations, where they are and what else they’re doing. Most of the “how” gets easier once this is sharp.

Offer, pricing & packaging

Build feasible, attractive package offers. What variability and risk sits in them, and does the price actually resonate with your audience?

Marketing plan & assets

A clear picture of your strategy and where you need to be present, plus help formulating and producing the assets, and bringing in the right people to assist.

Strengths, weaknesses & resilience

Where to leverage strengths and mitigate weaknesses, through partnerships and delegation, and how to keep your own resilience while you do it.

This is advisory and coaching with implementation support. It is not an on-call marketing agency and not therapy.

Talk to me about Advisory

Why AI is required

Not a bonus module nobody opens.

We use it in the actual work: thinking, drafting, research, rehearsal, transcript analysis, systems and implementation. You don’t need to be an expert. You do need to be curious and willing to use a capable paid account. The exact recommended plan may change as the tools change.

Transcript follow-through

With explicit consent, a session becomes a short brief.

An eligible session can become a Next Move Brief: what we decided, what remains uncertain, what we built, what you chose to do, and what we want to learn from it.


If you opt in, a midweek message reminds you of the action in your own plan. It is not surveillance, and silence does not trigger escalating messages or an AI interpretation of why you did not do it.

A bigger question, worked privately.

Up to two connected priorities over twelve weeks. Advisory and coaching with implementation support. Not an agency, not therapy.