Group · founding cohort · Work With Me
The Next Move Lab: Offer to Market
6 weeks5–8 peopleFounding cohort
Take expertise that is already real and turn it into an offer you can explain, price, build and put in front of actual buyers.
For service providers, agency owners, consultants, coaches and independent experts. You don’t need another year of brand contemplation. You need a credible offer and enough support to test it.
The offer
Clarify the buyer, the problem, the promise, the scope and the price, so it’s something a buyer can actually say yes to.
The materials
Use AI to build the page, proposal, messages and sales assets you actually need, in days instead of months.
The rehearsal & the nervous-system work
Practise the buyer conversation, and notice what happens around visibility, asking and pricing. Design a stretch you can actually take.
The market
Get the offer in front of real people early. AI feedback doesn’t count as customer evidence.
The system
Weekly Next Move Briefs, an optional midweek nudge, and a 30-day continuation plan so the learning holds after the cohort ends.
Cadence
One 90-minute group session a week, plus two individual work reviews each across the six weeks. A capable paid AI account is required.
The outcome
Not guaranteed sales. A substantially better offer, real buyer evidence, usable materials, and a way of working that gets you into the market sooner.
Why AI is required
Not a bonus module nobody opens.
We use it in the actual work: thinking, drafting, research, rehearsal, transcript analysis, systems and implementation. You don’t need to be an expert. You do need to be curious and willing to use a capable paid account. The exact recommended plan may change as the tools change.
Transcript follow-through
With explicit consent, a session becomes a short brief.
An eligible session can become a Next Move Brief: what we decided, what remains uncertain, what we built, what you chose to do, and what we want to learn from it.
If you opt in, a midweek message reminds you of the action in your own plan. It is not surveillance, and silence does not trigger escalating messages or an AI interpretation of why you did not do it.
Other ways to work
Not the right fit? Two more depths.
Take the offer to market. With support.
For consultants, coaches, agency owners and independent experts. Curiosity about AI required; expertise optional to fake.